A FULL-SCALE COPY PROJECT
Data-driven, conversion-focused & built for the YES!
Because if the copy on your page doesn’t start and end with data, you’re just wingin’ it.
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Perfect for…
✅ Landing Pages
✅ Sales Pages
✅ Home Pages
✅ Product Pages
✅ Service Pages
✅ About Pages
1 process, 3 stages
(2 of which most copywriters skip)
I’ll get to know your ideal customer deeply. I’ll craft unique, customer-first copy. I’ll lay it out in a research-based structure. And I’ll test it all for the best results.
I put on my Sherlock Holmes’ deerstalker and dive deep to find the yes-getting messages they need to see during their journey on your site. I use Voice of Customer (VOC) data and the Jobs-to-be-done (JTBD) methodology to drive every single page.
Importantly, I craft each page based on the level of awareness and sophistication of your visitors. This helps me establish which message to lead with, as well as how much copy we need for the win.
I’ll use any existing research like data mining, as well as conduct interviews, surveys, and competitive analysis to uncover:
• What your ideal visitors need to see on your page, and in which order, so that saying “yes” to your offer is a no-brainer
• What makes them absolutely love your solution, and how we can get you more people who love, buy, keep buying, and tell their friends about your solution.
• Where your competitors are slacking...so we can make them eat some dust. Respectfully.
• What has prevented them from converting in the past, helping me smash their objections before they even surface
• What they need to believe in order to take action and become a lead or buyer.
At this stage, your copy starts taking shape. This is where I make your copy crystal clear, compelling, and risk-free by:
• Using persuasive copywriting frameworks and techniques (like AIDA, PAS, PASOP, and QUEST)
• Applying risk-removal techniques, so that we remove every ounce of doubt from your prospects' decision.
• Layering on your brand voice, so it sounds just like you wrote it.
• Conducting a painstaking 7-step editing round to make that copy sharp as a knife.
Next, I’ll put the final copy into a Figma wireframe, so you can see what the final result will look like. (Don't know what a Figma wireframe looks like? Check out my work.)
As part of my services, I can work directly with your designer, so that design and copy work together for high-converting web pages.
I also offer to validate and test your web pages whenevr possible. Here’s why that matters.
You’ll never know what works if you don’t test it. No matter how much you and I like the final result (which is never final – optimization never ends!) we never know how real users will interact with a page once it’s out into the wild.
If you’ve got the data and we can get to testing, here are a few ways we can put the strongest version of your pages forward:
• A/B testing: With the help of your website’s analytics, we’ll test your current pages against the optimized pages I’ve created. We’ll wait a couple weeks, and see which versions convert better.
• Quick tests: I’ll use dedicated tools to put the wireframe I’ve created in front of your ideal audience. I’ll ask them a few questions. They’ll let me know if the version presented is as clear, persuasive, and risk-free as possible.
• User testing: I’ll watch real people from your target audience interact with your website or page, live. So I can see what they like. What they don’t like. Where they pause. Where they click. If there are any objections. How to get past those objections. And much more.
I WORK WITH SEVERAL TYPES OF BUSINESSES. HERE’S WHY:
Regardless of business or niche...
Regardless of what you're selling...
The #1 Question is always the same:
🤔 What does the PERFECT visitor to this page needs to see, in what order, so that saying “YES” to my offer is a no-brainer?
The answer lives in copy strategy that's 100% customer-focused - from headline to every last button.
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PRICING
Premium Service. Done-for-you. All-inclusive.
NEXT STEPS
Interested? Here's what happens next:
Before we work together, I make it a priority to chat with you about your business, current goals, page traffic, and whether we're a good fit. All I need is 15-20 minutes of your time.
Depending on the type of pages and number of pages you need, I'll quickly get back to you with a custom proposal outlining the pricing, the project timeline, and everything else I'll need from you.
I'll stay in touch with you via your preferred communication channel, following my 3-step process, sharing my milestones as I go. I'll also present an outline for your approval before I start drafting copy for your pages.
The button above will take you straight to the booking/payment page
FREQUENTLY ASKED QUESTIONS
And other answers...
For audits, I take payments upfront. For full-website copy projects, I take 50% upfront and 50% upon completion. For projects of 10k and over, I can set up cashflow-friendly installments for you!
It depends on the type of project. Full website projects, depending on the amount of research and number of pages, can take anywhere from 6 to 8 weeks. It’s not a short amount of time, but a whole website is a big deal — and we want to see it convert, baby!
But…I understad that not all websites need that type of service. That’s why I offer other services from a 3 to 5 day turnaround web copy audits, copy for a single page, or you can even book me for a VIP day, for the copy projects that just can’t wait.
No. And if any copywriter tells you so, they’re a BLAZING red flag 🚩🚩🚩! Copywriting is sales. And, as in any sales job, we’re dealing with people. And people change, regardless if we’re talking to your ideal audience.
What I can 100% guarante is: your website (or your page) will be crafted with the most educated and data-driven suggestions as their backbone — combined with prime conversion-focused copywriting skills. Which we’ll test and optimize accordingly to reach amazing results.
If you want me to promise the exact conversion lift you want…I can’t help you.
If you need copy for other areas (such as blogs, emails, ads, or ebooks), feel free to let me know. I can connect you with someone!
Oh, how I wish they were! As much as I’d love to interview your customers, I get that it’s not always doable. But don’t worry — if interviews aren’t on your radar, I can gather customer data from other equally helpful sources.
Don't settle for an order-taker. Get yourself a strategic partner who crafts conversion-worthy copy
The button above will take you straight to the booking/payment page