CONVERSION-FOCUSED COPY STRATEGY BUILT TO
Convert your page's high potential into
High Performance
High Performance
Does your page get you traffic, but not nearly as many sign-ups, bookings, or purchases?
Whether we’re talking about…
✅ Landing Pages
✅ Sales Pages
✅ Home Pages
✅ Product Pages
✅ Service Pages
✅ About Pages
…something’s standing between the transformation from interest to action.
And I’d bet my bottom dollar that…
The culprit's in the copy.
Regardless if you’re in SaaS, eCommerce, Services, B2B, B2C, B2A, B2Z… one thing never changes:
You’re dealing with people — many of which want, need, and would happily say YES to what you’re offering them.
People who could be this 🤏 close to becoming a lead or a customer.
Until something they see – or don’t see – on your page takes them from excited to “eh.”
Those are what I call copy culprits.
Here are the top copy culprits that sweep your ideal visitors away from the page:
🤔 Your copy may sound awesome, but it may not match your ideal visitors’ state of awareness once they land on the page…
🤔 A confusing page structure could be failing to address your visitors’ pressing questions in the right order. So they leave, frustrated…
🤔 An unclear value proposition that sounds perfect to you could have visitors thinking Yeah, so what? What’s in it?…
🤔 A single sentence your visitors aren’t ready to see during their journey could be making anxiety kick in at the most crucial time…
🤔Juicy, highly persuasive copy could be buried on the page, or nowhere to be found…
🤔 You could have an offer so bland that taking action isn’t worth their time. Or so risky that they’re cautious to move forward.
But here’s why they aren’t all that bad…
Those culprits can reveal the clear, trust-building, and persuasive messages that lead to the "YES"
👉 Messages that match your visitor’s stage in the buyer’s journey, and gently guide them from there…
👉 A crystal-clear value proposition – so that visitors immediately get why your solution is perfect for them…
👉 A copy flow that syncs up with the conversation in their heads, such as Am I in the right place? Why should I trust you? Is it safe to move forward?…
👉 The removal of objections as they arise, so that visitors don’t need to go anywhere else for answers…
👉 An irresistible, ironclad offer, so that saying “yes” is the most comfortable decision they can make.
I'm talking about copy that drives the right action from the right people.
Not just words on a page.
If you want to turn high-quality visits into clicks (and those clicks into leads), you’ll need someone who follows a customer-driven process instead of blindly following a brand-focused brief.
Someone who infuses raw customer insights into proven persuasive strategies…
…And uses that data to plan, structure, and craft conversion-worthy pages, like…
AS A CONVERSION-FOCUSED COPY STRATEGIST…
My #1 job is to figure out:
1)What to say
2) How to say it
3) And why.
Hi, I’m Laila! 👋
My strategic copy process is based on a scientific, 3-step approach (Research & Discovery, Writing & Wireframing, Validation & Testing) which relies on the best of consumer decision-making, user experience, and persuasive frameworks to drive your copy from top to bottom.
I’m trained by the team at Copyhackers, which includes the very founder of Conversion Copy herself, Joanna Wiebe.
My goal is that you your pages are 100% customer-centric and as conversion-focused as they can be – while still sounding just like your brand.
(Certifications, in order: Home Pages, Web Copy, Landing Pages, Product Detail Pages, About Pages)
Turning your best visitors into your best customers.
That's your page's only job.
And if the copy isn’t working hard enough as it’s supposed to…
Let’s change that – and get those yesses back.