CONVERSION-FOCUSED WEBSITE COPYWRITING
Could your web copy be chasing away your perfect-fit visitors?
A visitor could be this 🤏 close to becoming a lead or a customer.
Until something they see – or don’t see – takes them from excited to “eh.” And they leave without taking any action.
What could be chasing them away from the YES?
I’d bet my bottom dollar that…
The culprit's in the copy.
If you believe you’re spot on with your audience, but visitors keep leaving the page without signing up for a trial…
Without subscribing to your email list…
Without completing their purchase…
The culprit’s in the copy.
Because even if you know your audience to a T, you may not have the right message.
And even if you have the right message…there are a number of ways it could be failing to reach your ideal visitor:
🤔 A single sentence your visitors aren’t ready to see during their journey could be making anxiety kick in at the most crucial time…
🤔 An unclear value proposition that sounds perfect to you could have visitors thinking Yeah, so what?…
🤔 A confusing page structure could be failing to address your visitors’ pressing questions in the right order. So they’re not sure if you’re right for them…
🤔Juicy, highly persuasive copy could be buried on the page, or nowhere to be found…
🤔 Your copy may sound awesome, but it may not match your ideal visitors’ state of awareness once they land on the page. As a result, your copy could be saying too much – or too little.
🤔 You could have an offer so bland that taking action isn’t worth their time. Or so risky that they’re cautious to move forward.
The good news is…
Those culprits can reveal the clear, trust-building, and persuasive messages that lead to the "yes"
👉 Messages that match your visitor’s stage in the buyer’s journey, and gently guide them from there…
👉 A crystal-clear value proposition – so that visitors immediately get why your solution is perfect for them…
👉 A messaging flow that syncs up with the conversation in their heads, such as Am I in the right place? Why should I trust you? Is it safe to move forward?…
👉 The removal of objections as they arise, so that visitors don’t need to go anywhere else for answers…
👉 An irresistible, ironclad offer, so that saying “yes” is the most comfortable decision they can make.
I'm talking about copy that drives the right action from the right people. Not just words on a page.
If you just need someone to populate your website with good ol’ words, you can hire any copywriter (or freelance writer) for the job.
But, if you want someone capable of turning high-quality clicks into customers…
You need someone who follows a customer-driven process instead of blindly following a brand-focused brief.
Someone who infuses raw customer insights into proven persuasive strategies…
…And uses that data to plan, structure, and craft conversion-worthy website copy.
Because any copywriter can write copy. But not all copywriters can create customers.
AS A WEBSITE CONVERSION COPYWRITER…
My #1 job is to use those strategies to figure out:
1)What to say
2) How to say it
3) And why.
2) How to say it
3) And why.
Hi, I’m Laila! 👋
My web copywriting process is based on a scientific approach which relies on the best of consumer decision-making, user experience, and persuasive frameworks to drive your copy from top to bottom.
I’m trained by the team at Copyhackers, which includes the very founder of Conversion Copywriting herself, Joanna Wiebe.
My goal is that you your pages are 100% customer-centric and as conversion-focused as they can be – while still sounding just like your brand.
Turning your best visitors into your best customers.
That's your website's only job.
Is it currently just sitting pixel-pretty on the web, not doing much of what it’s supposed to?
Let’s change that — and get those yesses back.