Page type: E-commerce One-Pager Audience: People suffering from body odor who lean towards natural product alternatives  Sophistication: High Stage of awareness: Inside Product Awareness spectrum Page goal: Move visitors to the Product page, resulting in paid conversions If you’ve checked…

Page type: “How It Works” Audience: CEOs, CMOs Sophistication: Low  Stage of awareness: Lower-end of Product Awareness spectrum Page goal: Free trial start (by educating and building trust) Some products are lucky enough to be the first in their market.…

Page type: “How It Works” Audience: CEOs, CMOs Sophistication: Low  Stage of awareness: Lower-end of Product Awareness spectrum Page goal: Free trial start (by educating and building trust) Some products are lucky enough to be the first in their market.…